Toys

 

 

Business overview

Lung Cheong has been established in the toy industry for more than 50 years. Its products are exported to difference countries and regions. It is a world leading plastic electronic toymaker as well as a vibrant pioneer in producing innovative products. The Group has a design and marketing base in the United States. The Group also owns and operates an electronic plastic manufacturing factory in Indonesia with production areas over 10,000 square meters, equipped with over 3,000 workers.

Since the early 70s, Lung Cheong provides OEM services to toy companies worldwide. For over 50 years, Lung Cheong has accumulated an impressive and solid customer base, which includes world renowned and premium toy companies from the United States and Japan. Major world brand clients include Hasbro, Bandai, Mattel, Tomy, Young Toys, Disney etc. Since 90s, Lung Cheong expanded to ODM service and provided tooling development and product designs services.

Besides OEM and ODM business, Lung Cheong entered in to OBM business since 2002 by acquiring U.S. based Kid Galaxy and the Bendos brand. This secures Lung Cheong a bastion in the specialty toy and gift market in North America. Since then, Kid Galaxy has created its very own brands such as My First R/C, Morphibians and many more as advertised in the brand www.kidgalaxy.com website. This allowed Kid Galaxy to distribute into the U.S. specialty segment. Based upon foundation laid in the U.S., Kid Galaxy has since further expanded its presence in the international market.

 

Product overview